Roundable – Dutch Potential with Vladimir Pavlov, VP Product at Pariplay
May 05, 2021

G3 – Dutch Market – Pariplay

New online gambling legislation will come into force in the Netherlands later this year allowing private offshore operators to apply for a licence. How do you expect the market to shape up in the immediate months after going live? Will there be a rush to market?

When any new market opens up, it generates a buzz within the industry and that is certainly true of the Netherlands. At the time of writing, precise information on how the regulations will look is impossible to come by, so everyone is eagerly awaiting news on that front. What is clear is that once the regulated market opens up, there will be a rush to act quickly. We are ready for that and will have our games available to Dutch players as soon as possible.

What makes the Dutch market so attractive for online casino suppliers?

Every new regulated market is very attractive for suppliers and the Netherlands is no exception. The land-based gaming market is fully regulated and is growing every year, so with the current market conditions in place we fully expect offline players to seek online opportunities in order to stay entertained.

How quickly will Dutch players embrace licensed operators and newly legalised gaming verticals?

We believe that Dutch players will adapt quickly to the new conditions. Statistics show that a large section of society is already very comfortable with other forms of gambling, with 54.4% of the population playing lottery at least once every year.

A revised Gambling Interstate Treaty will come into force in Germany in July making online gambling legal and regulated across the country’s 16 states for the first time. What similarities do the two markets share? Do you expect one to be more lucrative than the other?

The current retail offering in the Netherlands, will continue to have an edge when the market regulates. But online has great potential too, given the size of the country, which is home to 17 million people. While not as big as Germany (population 83 million), expected player value is high and restrictions within the gaming offering in the Netherlands are not expected to be as strict as they are in Germany.

Dusting off your crystal ball, once the market has settled down, what are your long-term predictions?

The iGaming industry has a bright future in the Netherlands. As we see it, the Dutch market will grow and mature over the next few years to take its place as one of Europe’s most important. The potential is clear and we are excited to be a part of it.

Vladimir Pavlov is Pariplay’s VP Product, where he leads product vision and strategy across the full suite of Pariplay products. He started his career in gaming in 2009, having held various positions in both B2C and B2B companies.

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