Pariplay to exclusively distribute Skillzzgaming content in US
March 25, 2022

Deal furthers relationship through Ignite programme and will extend across states

Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, will exclusively roll out Ignite partner Skillzzgaming’s titles across US states.

It marks the first exclusive relationship for Pariplay in the United States, with all Skillzzgaming content being available solely through the platform, including its top-performing hit, Fruit Blast, which packs in innovative mechanics and eight bonus features.

Skillzzgaming, which has become the first Ignite studio partner to be registered with the New Jersey DGE, offers a diverse array of games that includes innovative mechanics, such as the match-3 series, alongside time-based bonus events across its entire portfolio.

The deal will eventually cover all states where Pariplay has its licence, New Jersey, West Virginia and Michigan, with products being distributed through the Fusion™ platform to its operator network.

The global Ignite programme offers partners easy and scalable access to all regulated markets with instant access to the Pariplay global distribution network. The advanced technical solution enables rapid speed to market and in addition, it gives participating providers access to Pariplay’s suite of engagement tools that offers the opportunity to significantly enhance game performance.

Ignite supports any coding language and allows for games to be developed much quicker and with substantially lower costs, empowering game developers to reach global markets.

Pariplay has made significant strides in North America over the past year, with the region becoming a clear focal point for growth and development through the Fusion™ platform, which offers more than 12,000 titles from over 70 leading suppliers, complemented by the suite of back-office conversion and retention tools.

Callum Harris, Director of Partnerships at Pariplay, said: “Our Ignite programme is designed to allow studios to flourish in key markets, while we provide them with a secure route to market.

“Seeing Skillzzgaming now available in New Jersey is a proud moment for us, and we can’t wait to exclusively deliver the innovative studio’s content to major brands throughout the United States.”

Eran Sharar, CEO at  Skillzzgaming, said: “Working with Pariplay has allowed us to create content that we feel will excel in the North American market, and we’re extremely proud to add New Jersey to the list of markets where our content can now be enjoyed. This is a landmark moment for us and we can’t wait to collaborate with Pariplay to achieve our business goals in the region.”