New Spin That Wheel™ tool latest innovation from aggregator as it expands pioneering Fusion suite of solutions
16th July 2020 – Pariplay Ltd., the number 1 aggregator and content provider behind innovative products including the Fusion™ aggregation platform and the Ignite Studio development programme, has launched an exciting new Spin That Wheel feature that will mark the latest in a series of ground-breaking tools for operators to improve their acquisition and retention performance. The revolutionary new feature, which will be rolled out to Fusion-integrated operators in August 2020, firmly reinforces Pariplay’s continued commitment to providing operators with essential marketing tools to boost their ROI, via its cutting-edge aggregation platform.
Pariplay’s most recent addition, Spin That Wheel™ is a follow-up to it’s groundbreaking Tournaments tool, which made its debut at ICE London earlier this year. Fusion Tournaments entered the market with tremendous success, bolstered by a leaderboards feature that spurred its early trial and adoption by eight operators in Pariplay’s network, including Annexio, MrQ, BetShop, Tote, GVC, Betsson, Lottoland and Lottohelden. The feedback received from these partners has been overwhelmingly positive, driving the development of additional features that will enhance operator campaigns and further establish Pariplay’s position as a market pioneer.
The Wheel tool is fully customisable and supports both Pariplay’s extensive portfolio of proprietary games and those provided from third party providers. With no additional development required, operators can simply set up a new campaign through the tool’s intuitive interface by defining its duration, prizes and qualifying criteria. Upon eligible game launching, all players need to do is spin the wheel and they will be instantly rewarded with the prize marked on the spot they land on. No spin or bet is required for a player to be able to enjoy the excitement of Spin That Wheel™, making it accessible to a wider audience. This out-of-the-box solution acts as a perfect complement to Fusion Tournament’s focus on customer acquisition by providing a unique way of engaging and retaining players, effectively driving up lifetime value.
Savvas Fellas, Managing Director at MrQ, says: “Using the tournament feature from Pariplay with MrQ.com has enabled us to break out of the obvious and predictable promotional mechanics. We’ve gotten more creative with our segmentation. It’s the simple but clever use of technology allowing us to manage cross-vendor tournaments, that makes Pariplay the ideal partner for our own dynamic business. We’re equally excited by the possibilities of the new bonus wheel tool and what potential this could unlock for us across both our retention and acquisition marketing.”
Vladimir Pavlov, VP Product at Pariplay, said: “We’ve been thrilled by the overwhelming positive response from operators towards Fusion Tournaments, making it their gaming tool of choice. As a follow through on our commitment to innovating and providing partners with game-changing solutions, we’re happy to announce the upcoming launch of the Spin That Wheel™ tool. This unique new
solution is just one of many in our new suite of exciting products and services to be introduced in 2020. As a leading games and technology provider, it’s important for us to continue to drive the industry forward and focus on adding value, the goal behind any development we make.”
For more information on Pariplay’s Spin That Wheel™ tool, contact Pariplay.
About Pariplay Ltd.
Pariplay Limited is a leading B2B provider of iGaming Solutions and games, including their state-of-the-art, proprietary content aggregation solution called Fusion™. Pariplay’s Fusion™ aggregation platform focuses on enhancing player value, by providing a suite of back-office conversion & retention tools for operators, plus access to thousands of games from the industry’s leading game developers. Pariplay also boasts their own game development studios with a range of 100+ innovative and entertaining slots. The company focuses on building value for its clients through its range of products and tailored solutions.
Founded in 2010, and now part of Aspire Global, Pariplay has offices in Israel, Bulgaria, Gibraltar, Isle of Man and India. Pariplay is licensed and regulated by the Gibraltar Gambling Commission, Malta Gaming Authority, the UK Gambling Commission, Romanian National Gambling Office (ONJN) and the New Jersey DGE. All Pariplay games and systems are certified by the leading testing labs to meet the highest industry standards.
As a business-to-business provider of games of skill and chance, Pariplay fully understands the importance of responsible gaming and has implemented policies and tools within its systems and games to provide industry-leading entertainment in a socially responsible fashion. The system combines identity verification with age verification and geo-Location services to determine whether an individual meets the minimum age requirement and is playing within a specific territory. Pariplay has implemented multiple responsible gaming tools to meet different regulatory standards and have provided players with a sophisticated self-exclusion tool that offers them an easy way to manage their gaming habits.