23rd March 2021 – Games from Pariplay Ltd, the leading aggregator and content provider, have now gone live with UK brand Betfred.
The Malta-based supplier makes its debut on the operator’s Games tab today as part of a deal which will help it cement its position in the market.
More games are due to follow in the coming weeks from its extensive portfolio of more than 100 innovative and entertaining slots.
Christine Lewis, Chief Commercial Officer at Pariplay, said: “The UK market remains a very important one for us and we are very pleased to have extended our reach there by teaming up with Betfred.
“The games we have selected to kick off our relationship are proven performers and I’m confident they and the others we have in our portfolio will go down well with their players.”
Andy Horne, Head of eGaming at Betfred, added: “Pariplay’s slots are a great addition to our portfolio and we’re looking forward to making them available to our Games customers. We have an evolving cooperation with Pariplay and are excited about the opportunities it is set to bring in the near future.”
Betfred is the UK’s largest independent betting brand and operates across multiple channels including online, mobile and retail with over 1,500 stores UK wide.
As well as its own games, Pariplay aggregates thousands of others from some of the industry’s best-known studios on its FusionTM platform, which is also equipped with a range of conversion, retention and tool mechanics.
The platform is now licensed in more than 16 regulated markets.
About Pariplay Ltd.
Pariplay is the No. 1 aggregator and content provider behind innovative products including the Fusion™ aggregation platform and the Ignite Studio development program. Pariplay’s Fusion™ aggregation platform focuses on enhancing player value, by providing a suite of back-office conversion & retention tools for operators, plus access to thousands of games from the industry’s leading game developers. Pariplay also boasts their own game development studios with a range of 100+ innovative and entertaining slots. The company focuses on building value for its clients through its range of products and tailored solutions.
Founded in 2010, and now part of Aspire Global, Pariplay has offices in Malta, Israel, Bulgaria, Gibraltar and India. Pariplay is licensed and regulated by the Gibraltar Gambling Commission, Malta Gaming Authority, the UK Gambling Commission, Romanian National Gambling Office (ONJN) and the New Jersey DGE. All Pariplay games and systems are certified by the leading testing labs to meet the highest industry standards.
As a business-to-business provider of games of skill and chance, Pariplay fully understands the importance of responsible gaming and has implemented policies and tools within its systems and games to provide industry-leading entertainment in a socially responsible fashion. The system combines identity verification with age verification and geo-Location services to determine whether an individual meets the minimum age requirement and is playing within a specific territory. Pariplay has implemented multiple responsible gaming tools to meet different regulatory standards and have provided players with a sophisticated self-exclusion tool that offers them an easy way to manage their gaming habits.
Betfred is the UK’s largest independent betting brand and operates across multiple channels including online, mobile and retail with over 1,500 stores UK wide. Betfred are a major sponsor of many sports including the British Masters Golf, the Scottish Betfred Cup, World Championship Snooker, World Matchplay Darts, The Rugby Super League and are the official bookmaker at the prestigious Ascot racecourse.
The company is privately owned by Fred and Peter Done who own a large portfolio of companies across the UK. Having opened their doors in 1967, Betfred are a well-established and trustworthy brand.
Betfred prides itself in being the “Fun and Friendly” down to earth northern-formed betting and gaming brand with mass appeal targeting casual and recreational customers across the UK. It takes responsible gambling extremely seriously and believes betting should only ever be an affordable past-time to consumers.