Pariplay G2E Preview: The perfect balance

October 05, 2023

How important are in-person shows to your company?

We place a great deal of focus on key shows throughout the year and G2E Las Vegas is one of the clear highlights on the calendar. It’s a great chance to communicate face-to-face with valued partners and explore potential new opportunities while contributing to and attending a series of informative panels. It’s also a fantastic chance to further improve our understanding of the landscape across North America, as we seek to embed ourselves as a leading aggregator.

What gaps in the market do you see being filled by your offerings?

Our offering is designed to benefit operators, by providing their players with the widest range of casino content and engagement tools that increase lifetime values, as well as suppliers of all sizes, by rolling out their games quickly through our extensive network. More providers than ever are applying for licenses in North America and our powerful distribution channel makes commercial sense for them.

As we see it currently in the region, the value of content specifically designed to appeal to geographical-specific tastes has never been greater. Through our Fusion aggregation platform, which incorporates first and third-party studios as well as a content creation program, we have seen how successful slots based on land-based styles have been with players. To deliver on the collective goals of operators and suppliers, it’s vital that the technology is advanced, stable and scalable and ours excels ineach of these aspects.

What are you looking forward to exhibiting?

With the landscape shifting over the past few years, operators are becoming less interested in the complex task of integrating multiple suppliers into their own Remote Gaming Servers. However, by partnering with an aggregator they can push out a huge range of top-performing content quickly and securely. This is the value proposition we will be putting to operators at G2E, with our Fusion platform having already made great strides in regulated states with some of the industry’s biggest names.

Of course, we will also be keen to speak with a range of suppliers about how we can take on the complicated, resource-heavy task of quickly rolling out their content across multiple states. For smaller studios seeking to make a splash in the market, we are keen to show off our Ignite solution. This flexible, turnkey development framework enables developers to create and deploy globally through our comprehensive set of iGaming licenses, ensuring maximum coverage immediately on launch and leveraging our global regulated network and proven technologies.

What are you hoping to get out of the event?

While meeting a host of attendees in Las Vegas, for Pariplay it’s really about getting out the message that we are able to offer a global solution with localized content, bringing games to new audiences while presenting operators with a wide range of value-adding tools. We are also very keen to spread the word about our Wizard Games studio, which has a great range of content already with a very exciting roadmap to come. Under the guidance of Managing Director Benedict McDonagh, Wizard Games has placed a strong emphasis on delivering highly polished experiences that speak strongly to local audiences. For Pariplay, it’s all about creating that perfect balance between in-house solutions and an aggregation offering, to deliver the best possible all-round package.

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