Pariplay Expands into Swiss iGaming Market with Grand Casino Baden Partnership
July 30, 2020

Swiss players can now enjoy Pariplay’s cutting-edge casino content on for the first time following recent ISO/EIS 27001 certification and new deal with pioneering Swiss operator

30th July 2020 – Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion™ aggregation platform and the Ignite Studio development programme, today entered Switzerland’s iGaming space by partnering with Grand Casino Baden, the established land-based casino behind the regulated market’s first online casino brand, Building on its recent ISO certification, Pariplay’s integration of its state-of-the-art online slots with marks another European first for the company. The integration of Pariplay also further boosts the game offering of the online casino platform from the innovative technology provider Gamanza.

After earlier this month receiving ISO/EIS 27001 certification, a key criteria for the Swiss Federal Gaming Board, Pariplay’s partnership with Grand Casino Baden unites two iGaming pioneers, with the casino’s online brand the market’s first regulated real-money online casino after its launch in July 2019.

The next step in Pariplay’s 2020 European growth strategy, this agreement allows Pariplay to extend its global footprint to another newly regulated market, following recent moves in Portugal and Romania. Pariplay sees strong growth potential in the Swiss online casino market, with Swiss regulator ESBK reporting revenue of CHF23.5m for H2 2019 after the market launched in July of that year.

Close to 40 of Pariplay’s sophisticated and Swiss-certified slot titles, including Dragons of the North, Wolf Riches and Mystic Manor, are now available to players at Grand Casino Baden’s land-based gaming heritage in Switzerland provides with strong brand recognition and an established player base, further extending the reach of Pariplay’s content. The company’s original and branded slots will significantly enhance’s current offering of online slots and table games such as roulette.

Marcel Tobler, COO iGaming at Grand Casino Baden said: “We are thrilled to be one of the first online casino operators in Switzerland to offer Pariplay’s world-class casino games. We see their engaging content as an excellent addition to our existing portfolio at and believe they will be very well received by our players. We look forward to continuing to add Pariplay titles for our customers to return to again and again as our content partnership evolves.”

Andrew Maclean, Director of Sales at Pariplay, said: “We are very pleased to already be moving into a new market so soon after obtaining our ISO certification, and to be working with a local industry pioneer like Grand Casino Baden and its online brand. The newly regulated Swiss online casino space has already proven to be highly lucrative, so we see this as just a first step in a market with a significant future.”

For more information about Pariplay’s partnership with Casino Baden, contact Pariplay.

About Pariplay Ltd.
Pariplay Limited is a leading B2B provider of iGaming Solutions and games, including their state-of-the-art, proprietary content aggregation solution called Fusion™. Pariplay’s Fusion™ aggregation platform focuses on enhancing player value, by providing a suite of back-office conversion & retention tools for operators, plus access to thousands of games from the industry’s leading game developers. Pariplay also boasts their own game development studios with a range of 100+ innovative and entertaining slots. The company focuses on building value for its clients through its range of products and tailored solutions.

Founded in 2010, and now part of Aspire Global, Pariplay has offices in Israel, Bulgaria, Gibraltar, Isle of Man and India. Pariplay is licensed and regulated by the Gibraltar Gambling Commission, Malta Gaming Authority, the UK Gambling Commission, Romanian National Gambling Office (ONJN) and the New Jersey DGE. All Pariplay games and systems are certified by the leading testing labs to meet the highest industry standards.

As a business-to-business provider of games of skill and chance, Pariplay fully understands the importance of responsible gaming and has implemented policies and tools within its systems and games to provide industry-leading entertainment in a socially responsible fashion. The system combines identity verification with age verification and geo-Location services to determine whether an individual meets the minimum age requirement and is playing within a specific territory. Pariplay has implemented multiple responsible gaming tools to meet different regulatory standards and have provided players with a sophisticated self-exclusion tool that offers them an easy way to manage their gaming habits.


Contact Information
Adrian Bailey
Managing Director
Pariplay Ltd.



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