Leading aggregation platform adds games that appeal to fresh demographics
NeoGames S.A (Nasdaq: NGMS) subsidiary Pariplay® has signed an agreement to add Mancala Gaming as its latest Fusion® partner, with the studio’s portfolio set to attract new audiences for operators.
Following a successful integration, Mancala Gaming’s offering including hit slots Candy Clash, Fruit Collector and Séance: Mysterious Attic, will be supplied to Pariplay®’s wide-ranging operator network through the aggregator´s Fusion® platform.
The Prague-based provider offers a curated range of player-focused games that are designed to appeal to Millennials and Generation Y, with a commitment to introducing new and daring concepts to markets globally.
The deal marks further growth for the Fusion® platform, which has added content from a host of suppliers in recent weeks. It also enhances Mancala Gaming’s speed to market in key territories, with all launches supported through a complete suite of engagement solutions.
Pariplay’s Fusion® offering consists of over 14,000 games from 80+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.
Callum Harris, Director of Partnership at Pariplay®, said: “As we expand globally, our aim is to bring in fresh new games studios that can add a unique element to Pariplay®’s offering.
“Mancala Gaming’s offering certainly fits the bill, with its portfolio of titles that have a proven appeal to demographics our operator partners might find harder to reach. It is great for us to have signed Mancala Gaming as a Fusion® partner and we look forward to entertaining players together.”
Emiliano Sanchez, Chief Commercial Officer, at Mancala Gaming, said: “We believe strongly in the quality of our games and this agreement with Pariplay® enables us to maximise our reach by utilising an industry-leading aggregation platform.
“We are excited to see how our player-first slots content appeals to players at Pariplay’s operator partners all over the world. It is a deal that I am certain will prove to be hugely beneficial for both parties.”
