New Jersey players can now enjoy Pariplay’s gaming content for the first time through partnership with leading US casino operator
4th February 2021 – Pariplay Ltd., part of The Aspire Global Group, the leading aggregator and content provider behind innovative products such as Fusion™ aggregation platform and Ignite Studio development programme, has announced a new milestone in its ongoing expansion efforts, entering the United States market through a partnership with Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), one of the most trusted and fastest-growing online casino and sports betting gaming companies in the United States. Through the agreement, the Chicago-based company will offer its players a selection of a selection of Pariplay’s impressive assortment of high-quality online casino games.
The launch, which sees Pariplay breakthrough into the regulated US market for the first time ever, marks a crucial advancement in the strategy of Pariplay to extend its global footprint. Partnering with PlaySugarHouse.com, a major player in New Jersey, provides Pariplay with a significant platform from which it can reinforce and elevate its positioning in the US iGaming space. New Jersey has been especially robust with online casino operators bringing in a record
Rush Street Interactive operates PlaySugarHouse.com, a prominent New Jersey iGaming platform that has contributed greatly to RSI’s impact on the gaming industry, helping it win “Casino Operator of the Year” and “Customer Service Operator of the Year” at the 2020 EGR North America Awards as well as “Digital Operator of the Year” at the 2020 Global Gaming Awards.
Pariplay’s extensive games portfolio will serve to complement PlaySugarHouse.com’s existing catalogue of over 750 online casino and live dealer table games. This dynamic offering will introduce New Jersey slot enthusiasts to a previously untapped array of engaging game titles, such as Amazing Riches, Dragons of the North and Wolf Riches, all of which have already proven to be big hits in the European market.
Richard Schwartz, President of Rush Street Interactive, said: “Partnering with Pariplay is exciting as PlaySugarHouse.com players will be the first in the United States to play their games, and it reaffirms our commitment to provide our players with the most dynamic mobile playing experience possible and premiere releases of new games. Given that Pariplay’s high-quality games are already hugely successful in the European market, we anticipate that our PlaySugarHouse.com New Jersey players will also love them.”
Adrian Bailey, Managing Director at Pariplay, said: “We’re delighted to partner with RSI and further our expansion into the regulated US market by going live in New Jersey with them for the first time in Pariplay’s history. Their status as a proven online casino operator in both the New Jersey and Pennsylvania markets is a huge opportunity for our gaming catalogue to serve as an extension of RSI’s existing content. We look forward to building an enduring partnership with them and exploring how our games resonate with their US players.”
For more information about Pariplay’s partnership with Rush Street Interactive, contact Pariplay.
About Pariplay Ltd.
Pariplay Limited is a leading B2B provider of iGaming Solutions and games, including their state-of-the-art, proprietary content aggregation solution called Fusion™. Pariplay’s Fusion™ aggregation platform focuses on enhancing player value, by providing a suite of back-office conversion & retention tools for operators, plus access to thousands of games from the industry’s leading game developers. Pariplay also boasts their own game development studios with a range of 100+ innovative and entertaining slots. The company focuses on building value for its clients through its range of products and tailored solutions.
Founded in 2010, and now part of Aspire Global, Pariplay has offices in Israel, Bulgaria, Gibraltar, Isle of Man and India. Pariplay is licensed and regulated by the Gibraltar Gambling Commission, Malta Gaming Authority, the UK Gambling Commission, Romanian National Gambling Office (ONJN) and the New Jersey DGE. All Pariplay games and systems are certified by the leading testing labs to meet the highest industry standards.
As a business-to-business provider of games of skill and chance, Pariplay fully understands the importance of responsible gaming and has implemented policies and tools within its systems and games to provide industry-leading entertainment in a socially responsible fashion. The system combines identity verification with age verification and geo-Location services to determine whether an individual meets the minimum age requirement and is playing within a specific territory. Pariplay has implemented multiple responsible gaming tools to meet different regulatory standards and have provided players with a sophisticated self-exclusion tool that offers them an easy way to manage their gaming habits.
About Rush Street Interactive
Founded in 2012 by gaming industry veterans, RSI is a market leader in online casino and sports betting in the U.S. The Company launched its first online gaming casino site, PlaySugarHouse.com in New Jersey, in September 2016 and was the first gaming company to launch a regulated online gaming site in Pennsylvania. With its BetRivers.com sites, Rush Street Interactive was also the first to launch regulated online gaming in the states of Indiana, Colorado and, most recently, Illinois. Rush Street Interactive was named the 2020 Global Gaming Awards Digital Operator of the Year, and the 2020 EGR North America Awards Casino Operator of the Year and Customer Service Operator of the Year. RSI has been an early mover in Latin America and was the first U.S.-based gaming operator to launch a legal and regulated online casino and sportsbook, RushBet.co, in the country of Colombia. For more information, visit www.rushstreetinteractive.com.
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