Introduction and Background
Spinberry has a proud history of land-based success in the UK and other markets. Through its partnership with Pariplay, the studio made its online debut. By joining the Ignite program, Spinberry created its content via Pariplay’s flexible turnkey development framework and distributed its games globally through the Fusion™ aggregation platform.
As an Ignite partner, Spinberry takes advantage of Pariplay’s advanced technical solution, enabling rapid speed to market and accessing Pariplay’s suite of engagement tools for enhanced game performance.
Challenges
Spinberry, originally a land-based game design studio, was receiving a demand for Multi-Channel content from multiple operators. They sought an aggregator who allowed direct build onto an RGS with license sheltering and established wide distribution.
Solutions Offered
The Ignite program provides studios with a proven path to market, supporting their online debut and digital growth. Spinberry gains easy access to regulated markets, Pariplay’s global distribution network, advanced technical solutions, and engagement tools to enhance game performance. Pariplay holds iGaming licenses for European regulated markets and key US states, as well as approval in seven Canadian provinces.
Implementation Process
Pariplay’s solution minimizes the development workload for regulated markets. Our Gaming Regulation Technology (GRT) is currently live and supporting 20+ markets, including New Jersey, West Virginia, Michigan, Toronto, UK, Malta, Isle of Man, and more.
Results and Achievements
Within the first year of collaboration, Pariplay enabled Spinberry to launch 13 digital games across multiple jurisdictions worldwide, while partnering with 50 operators. Spinberry effectively harnessed Pariplay’s promotional tools to achieve rapid operator growth and deliver remarkable game performance. Spinberry’s presence is not only global, spanning Europe and Latam, but also exclusive, with operations in Colombia and North America. This widespread coverage of jurisdictions surpassed expectations and opened new doors of opportunity.
Stuart Pounder, Managing Director at Spinberry OÜ, shared: “We selected Pariplay as our first aggregator and could not have wished for a better partner to start our digital journey with. From dedicated personnel support to mass distribution, Spinberry is experiencing rapid growth, and this wouldn’t be possible without Pariplay’s invaluable assistance, which remains instrumental in our journey. With Pariplay’s guidance, Spinberry has not only grown rapidly but has also been empowered to push the boundaries of innovation within the market.”
Future Outlook
Spinberry’s first-year achievements were impressive, and the focus is on establishing more operators in more territories, maximizing existing outputs and relationships, developing games tailored to market needs, and embracing digital innovation for continued growth. Both teams have cultivated a spirit of exceptional collaboration, ensuring seamless game development and successful deal closures.
Conclusion
Spinberry’s remarkable journey, powered by collaboration with Pariplay, showcases the transformative potential of industry partnerships. The Ignite program’s innovation, technical prowess, and commitment to growth have paved the way for Spinberry’s extraordinary accomplishments.
Join us now as we continue to redefine gaming excellence and shape the future of the iGaming landscape.
