Commercial partnership to deliver mutual strategic growth across region
Malta 30th September 2021 – Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has joined forces with Ainsworth Game Technology Limited (“Ainsworth”) (ASX: AGI) to distribute its online content in Latin America through the innovative Fusion™ platform.
The new commercial partnership forms an important part of both Ainsworth and Pariplay’s strategic growth plan for LatAm. It is also a further sign of Pariplay’s commitment to providing operator partners with the best possible content through the out-of-the-box Fusion™ solution.
The deal will see Ainsworth partnering with Pariplay for all new online releases in the region, with the world-famous land-based and online games provider making its titles available to players through Pariplay’s aggregation platform.
Fusion™ features thousands of games from the industry’s leading games developers and a suite of back-office conversion and retention tools that enhance player value.
Jason Lim, Ainsworth’s General Manager of Online, said: “Ainsworth is continuing our online growth strategy and this partnership with Pariplay will significantly strengthen our offering and further consolidate our position as a top-tier slot developer in Latin American markets.”
Andrew Maclean, VP of Sales for Pariplay, said: “We are pleased and very excited about the beginning of this alliance. The new opportunities and reach that we will have in a greater number of regulated markets by the hand of a great company like Ainsworth, with experience and knowledge, is encouraging. This event undoubtedly marks the beginning of a very successful and innovative partnership.”