Vladimir Pavlov, VP of Product at Pariplay, talked about the advantages and innovations of Fusion Aggregation Platform to Infinileads SL, owner of some of the biggest slot affiliate sites in Italy, Spain and LatAm: SlotJava.it and SlotJava.es
We’ve read about this aggregation platform that call Fusion which is packed with different kinds of promotional tools and ways to increase player value. A lot of other game providers seem to use Fusion, could you tell us how it works and what makes it special?
Fusion is a next-generation aggregation platform that focuses on delivering added value for both game providers and operators. Our goal is not simply to provide rich content but add an extra layer of features and gamification to enhance your players’ experience. All promotional tools we offer are provider agnostic and provide a flexibility that individual supplier’s tools can’t. You want to run a tournament across live casino and slots and mix 6 providers? We got your back.
Alright that sounds interesting, especially the part about tournaments. Is that something that is being used for social gaming as well?
Social gaming has been at the forefront of gamification and great player experience for years and it’s high time real money gaming catches up. Our Fusion solution is built in an agnostic way, so it can support both simulated and real money gaming without additional development for both providers and operators. Social gaming is one of the business segments where we expect significant growth, especially in the US.
Let us talk about the Spin That Wheel ™ promotion as it sounds like a great tool to keep players engaged. How does it work and is It something that is commonly used amongst your partners?
Spin that Wheel is a great way to enhance your acquisition offering and add some excitement for players. It is a mock game that allows eligible players to spin a wheel and win different prizes. Instead of giving your players the plain boring 20 free spins, you can grant them a spin on the wheel and let them win their prize.
You’ve mentioned the bonus wallet which includes a bunch of triggers and ways to give players added value in terms of cash-back promotions, free spins, and bonus rewards and much more. Could you give us the run down on how it works?
Our bonus tool works as standalone bonus wallet that manages the full player journey from bonus activation through wagering requirements and completion. Bonuses are triggered automatically based on certain events on the operator’s platform. The tool can plug seamlessly into your existing CRM system, offering various configuration and segmentation options.
Which regulated markets are you currently active in? Are you planning on expanding into new markets?
We currently operate in more than 15 regulated markets, including the US – the market of the moment. We’ve recently entered the newly regulated Greek market after obtaining our b2b license and are working on entering the Dutch market in October. We have several other new markets being assessed or planned, so the number will quickly jump to 20+ markets by the end of the year. As more markets are being regulated, we review the business case for each and decide if we want to pursue the opportunity.
Thank you for this interview, we appreciate you taking the time, we do however have one last question. Is there anything you can tell us about the future for Fusion? Any new upcoming mechanic/tool in the pipeline?
The future of Fusion is bright – we are adding more markets, providers and operators than ever. We have a packed roadmap with new features and a dedicated team to execute on them. Our next release is coming out this month. It is called Raffle Racket and it gives operators the ability to run raffles with different mechanics and prizes. Everything is based on real time player data and configured in a couple of minutes in our back office. It works out of the box for you as the casino, including the player facing design, which we manage on our side.
Read the whole interview in Spanish: click here
Read the whole interview in Italian: click here
