Amelco platform partners with Pariplay for US igaming rollout
18th May 2021: Pariplay and Amelco, have joined forces in a deal that will see Amelco integrate Pariplay’s premium Fusion™ platform into its wider full-service offering.
Aspire Global’s Pariplay offers over 12,000 games from a plethora of global suppliers through its Fusion™ platform, with Amelco also set to receive Pariplay’s top proprietary titles, including high performers Stallion Fortunes, Mystery Fox and Dragons of the North.
The agreement marks another US expansion for trading, software and full-service platform provider Amelco’s growing igaming portfolio.
Licenced in more than 16 regulated markets, Pariplay’s integration of its Fusion™ platform will also enable Amelco to offer its operator partners a wealth of conversion and retention tools to increase engagement and acquisition levels.
Amelco has continued its impressive expansion in the United States, now totalling six states, as it continues to enhance its complete one-stop solution for US operators.
Pariplay has experienced strong growth over the last year with several global high-profile deals announced. Pariplay also recently strengthened its foothold in the US market with the supplier’s content already live in New Jersey, with Pennsylvania and Michigan to follow soon.
Commenting on the deal, Brandon Walker, Head of Amelco US said: “We’re very happy to partner with Pariplay, who bring a wealth of experience and a highly impressive platform to expand our offering.
“This deal is testament to our continued plans to expand across the US, as we aim to offer one of the most comprehensive sportsbook, casino and PAM platforms available stateside.
Christine Lewis, Chief Commercial Officer at Pariplay, added: “Amelco has a proud reputation as a leading full-service sportsbook supplier and we’re very pleased to partner with them. Our Fusion™ platform is one of the shining lights in our wider offering and we look forward to working together to reach new heights.”
Pariplay is a leading aggregator and content provider, founded in 2010. The supplier offers innovative products such as the Fusion™ aggregation platform and the Ignite studio development programme. Pariplay’s Fusion™ aggregation platform features thousands of games from the industry’s leading games developers and a suite of back-office conversion and retention tools that enhance player value.
Pariplay also boasts its own game development studios with a range of 120+ innovative and entertaining slots. Now part of the Aspire Global Group, Pariplay has offices in Malta, Israel, Bulgaria, Gibraltar and India and is licensed and regulated by the Gibraltar Gambling Commission, the MGA, the UKGC, the Romanian National Gambling Office and the New Jersey DGE.
As a B2B provider of RNG games, Pariplay takes responsible gaming very seriously and has implemented policies and tools within its systems and games to provide industry-leading entertainment in a socially responsible manner.
Founded in 2006 by veterans of the global financial sector, Amelco builds bespoke trading and sportsbook solutions for the sportsbook industry’s tier one operators.
Headquartered in the City of London, Amelco utilises the best technical talent available to supply some of the most cutting edge modular and end to end solutions ever seen in the industry. Born out of a history of building software solutions for pricing, trading and execution platforms in the fintech sphere, Amelco is the supplier of choice for a number of the industry’s multi-territory tier one operators, including Flutter, GVC and the Stars Group.