South Africa-focused iLottery betting brand integrates Pariplay’s content portfolio
9th May 2017 – Pariplay Ltd., a gaming technology company serving iLotteries, iGaming operators and land-based casinos, has announced a content partnership with LottoStar, a multi-platform online lottery betting brand focusing on the South African market. Under the agreement, Pariplay will supply its entire portfolio of games to the LottoStar brand following its integration with Pariplay’s FUSION content network.
Licensed and regulated by the Mpumalanga Gambling Board in South Africa, LottoStar’s main focus is providing South Africa-based players with online wagering on leading international lotteries, including Europe’s EuroMillions, SuperEnalotto, Spanish Daily and EuroJackpot, the USA’s Powerball and Mega Millions, as well as Australia’s Oz Wednesday, Set for Life and OZ Lotto. The brand also features a selection of Kino events to bet on every five minutes, 24 hours a day, seven days a week.
LottoStar is accessible on mobile and desktop devices, allowing the brand to diversify its customer demographics and instantly reward players for better retention.
Providing games to operators in various iGaming verticals, Pariplay’s in-house studio is strongly focused on developing games for online lottery betting brands like LottoStar. The wide range of Pariplay-developed instant-win games that the brand will have access to following its integration with the FUSION content network include the new branded title Atari Asteroids®, which was released earlier in H1 2017. LottoStar players will also be able to enjoy Pariplay’s Atari Star Raiders®, Cops And Robbers, and Cash Cuisine among other branded and original scratch card games.
Pariplay’s games will feature in the Kwikies Games section of the LottoStar website. As new Pariplay titles are brought to market in Q2 2017 and into H2 2017, they will be added simultaneously to the LottoStar site.
“Our games complement iLottery wagering brands’ core offerings,” said Adrian Bailey, General Manager at Pariplay Ltd. “We’re excited to diversify the content selection of LottoStar, a key international lottery betting brand in South Africa. Our cutting-edge branded games will support LottoStar’s player acquisition and also help retain the brand’s existing customers.”
