Pariplay Strengthens Position in Romanian Market with 888casino Partnership
September 10, 2020

2nd September 2020 Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion™ aggregation platform and the Ignite Studio development programme, has today announced its further expansion in the Romanian market through a partnership with 888casino, one of the world’s leading gambling and entertainment solutions providers.

The agreement will see Pariplay’s portfolio of exciting casino games become more widely available in the Romanian iGaming space and builds on its initial introduction in Q1 2020. The partnership also marks Pariplay’s third and largest Romanian partner since being granted its Romanian license by the Romanian National Gambling Office (ONJN) in July of 2019 and expands on its existing partnership with 888casino, where Pariplay today is live in several key regulated markets.

Pariplay is launching the partnership with Mystic Manor and Dragons of North, one of their most popular titles, and will be rolling out another 13 shortly thereafter, including the proprietary Wolf Riches and branded Bloodshot: Rising Spirit. This leading casino content, which is already immensely popular throughout regulated Europe, is poised to be an exceptional addition to 888casino’s impressive offering of over 650 games from a multi-vendor platform of providers.

Founded in 2013, 888casino is one of the industry’s most highly regarded online casinos, evidenced by its win for ‘Casino Operator of the Year’ at the 2019 EGR Operator Awards, where it was recognised for excellence in gaming across multiple criteria. Partnering with one of world’s leading gambling and entertainment solutions providers will help garner additional exposure for Pariplay’s high-quality games, which are have increasing popularity within the Romanian market.

By bolstering its presence in Romania, Pariplay has once again demonstrated its commitment to extending its footprint across global regulated markets. The Romanian market in particular has been flourishing in recent years, reporting 9 billion RON in annual turnover in 2019, with continued growth since 2014.

Guy Cohen, SVP, Head of B2C at 888 Holdings said: “We’re very excited to expand our partnership with Pariplay, which have already been welcome additions to our portfolio of casino games across several of our key regulated markets. This partnership will see us integrate a selection of their most popular titles for 888casino in Romania with additional titles planned for the months ahead, ensuring our players maintain a sense of anticipation for more releases down the line.”

Adrian Bailey, Managing Director at Pariplay said: “We’re confident that partnering with a brand that has reputation of 888casino will significantly strengthen our position in the Romanian market.  The steady release of new Pariplay content on 888casino will be instrumental in providing Romanian players with innovative games to enjoy while also expanding the reach of our content throughout regulated Europe.”

For more information about Pariplay’s partnership with 888casino, contact Pariplay.

About Pariplay Ltd.
Pariplay Ltd. is the No. 1 aggregator and content provider. With innovative products including the Fusion™ aggregation platform and the Ignite Studio development programme in its arsenal, Pariplay continues to expand its footprint in the global regulated market. Pariplay’s Fusion™ aggregation platform focuses on enhancing player value, by providing a suite of back-office conversion & retention tools for operators, plus access to thousands of games from the industry’s leading game developers. Pariplay also boasts their own game development studios with a range of 100+ innovative and entertaining slots. The company focuses on building value for its clients through its range of products and tailored solutions.

Founded in 2010, and now part of Aspire Global, Pariplay has offices in Israel, Bulgaria, Gibraltar, Isle of Man and India. Pariplay is licensed and regulated by the Gibraltar Gambling Commission, Malta Gaming Authority, the UK Gambling Commission, Romanian National Gambling Office (ONJN) and the New Jersey DGE. All Pariplay games and systems are certified by the leading testing labs to meet the highest industry standards.

As a business-to-business provider of games of skill and chance, Pariplay fully understands the importance of responsible gaming and has implemented policies and tools within its systems and games to provide industry-leading entertainment in a socially responsible fashion. The system combines identity verification with age verification and geo-Location services to determine whether an individual meets the minimum age requirement and is playing within a specific territory. Pariplay has implemented multiple responsible gaming tools to meet different regulatory standards and have provided players with a sophisticated self-exclusion tool that offers them an easy way to manage their gaming habits. 

Contact Information
Adrian Bailey
Managing Director
Pariplay Ltd.

About 888 

  • 888 is one of the world’s most popular online gaming entertainment and solutions providers
  • Founded in 1997, 888 has been at the forefront of the online gaming industry for over a decade
  • 888 offers a comprehensive gaming experience – including casino, poker, bingo and sports betting – through a number of leading brands in regulated markets around the world
  • 888 can be used in 22 different languages in 176 countries worldwide
  • 888 is committed to an industry leading corporate and social responsibility programme, and provides a safe, fun, fair, regulated and secure gaming environment
  • 888 is licensed and regulated by the Government of Gibraltar, and is listed on the London Stock Exchange (LSE)