How important is flexibility in the entertainment options providers look to offer their clients?
Flexibility is essential. Operators everywhere face a common need to differentiate themselves from the competition to offer a particular and memorable value proposition to their players, while also adapting to each country’s particular needs and preferences.
Having local knowledge is hugely beneficial and is becoming more important to stand out from the crowd. Quality is overtaking quantity in terms of the content that operators can offer their players and ensuring your games offering is tailored and catering to the local audience is key. Although not always super distinct, every country presents some differences in player preferences. Uniqueness is another big challenge and exclusive content can help operators attract players to their sites and ensure they stay.
Overall, operators need to be vigilant and analyse their players’ behaviour and be able to adapt their offering to suit the demand. This includes being flexible on everything from verticals and products, to themes, mechanics and features.
How is this reflected in your current portfolio of content partners?
Our portfolio is not only the most comprehensive you can find from an aggregator right now in the industry, but we are also focusing on bringing studios on board that deliver customised, localized content, who know their particular market and who can deliver a unique offer.
Where does live casino sit within your solution/platform?
Live casino has become a major part of the online casino vertical worldwide, so naturally our offering has grown to be fit for the rising demand. With our live casino solution, just like with the rest of our offering, we connect operators with Tier 1 global studios, which offer the most popular live casino games worldwide. But we also partner with smaller up-and-coming studios to provide hyper localised, specific content that operators may need.
What does a complete live casino offer look like from a platform/solution provider’s perspective?
What’s key is having the studios, games, and promotions that our clients need to satisfy players in their particular target markets. You can cover all the spectrum, but if there is no demand, there is no need to push games that players won’t like. We advise our clients and we also provide them with the flexibility and the fastest technical solution to integrate the variety of vendors and games they need to be profitable, while also offering additional gamification tools to attract and engage players in the competitive online casino market.
Are there certain game types – luxury, classic, Asian, gameshow titles – you need to achieve this goal?
Every market and operator have their own preferences and niche, so we have to be ready with the variety that they demand from us. Also, as we all know, the live casino games that have proven to the be the most successful everywhere are a must, as there are certain games and providers that every operator will ask for.