Aggregation powering US growth
May 30, 2023

In recent years, operators across North America have noticed a shift in the landscape, with the realization that having their own Remote Gaming Server (RGS) and direct integrations may no longer be a profitable business strategy.

The market is now flooded with a plethora of game suppliers and an unprecedented number of games, making it a challenging process to keep up with emerging trends. Fortunately, aggregation platforms provide a solution by offering access to the most in-demand studios, allowing operators to cater to the diverse needs and expectations of their players with a wider selection of games.

North America also presents a demanding regulatory landscape for studios that attempt to navigate it alone and directly integrate with operators. The varying regulations at the state and provincial level create a fragmented environment, posing significant and often intimidating obstacles.

Staying compliant across multiple jurisdictions while producing high-quality content is a costly endeavour. This is where aggregators play a crucial role in holding iGaming licenses and maintaining large teams dedicated entirely to compliance. For studios aiming to offer their content to players across the US and Canada, it is essential to ensure a quick and streamlined entry into the market across multiple states and provinces with a single integration. This task would be an enormous challenge for even the most ambitious studio operating independently.

When it comes to content, the industry’s leading aggregation platforms offer all the types of games that are popular with the North American market, such as slots with famous local themes and simple mechanics, popular land-based games adapted for iGaming, and table games, with a particular emphasis on poker, as well as instant win games that are essential for an iLottery portfolio, in addition to a host of engagement tools that add value. Available through a single integration, it’s little wonder that operators across North America are opting to hit the market through this route, rather than opting to embark on a host of time and resource-heavy processes.

Operator appetites can be fulfilled by comprehensive aggregation portfolios, which offer a wide range of games that cater to players’ preferences, including exclusive and in-house content. One of the reasons why Pariplay is an excellent choice for the North American market is its focus on porting successful land-based content into an online sphere. Examples of this include top-performing content from household names in brick-and-mortar casinos such as Everi, Konami and more.

Within a market where land-based casino environments are an inherent part of everyday culture, this focus on content ensures that operators can offer the content that North American players already are familiar with, as well as bold, forward-looking innovative iGaming content.
The bread and butter of Pariplay’s offering is the Fusion® platform. Hosting more than 14,000 games from almost a hundred of the industry’s best games providers, operator partners can quickly be up and running with proven content that combines ground-breaking non-traditional content, classic fruit-machine style gameplay, and everything in between for a standout casino experience.

Its focus on bespoke and unique content is clear throughout the portfolio. Pariplay’s Ignite® program is designed to help smaller studios develop high-quality content that is tailored to the North American market.

The program offers these studios the opportunity to build upon Pariplay’s proprietary RGS, fast-tracking them so they can release unique, engaging content across regulated US states, all via Pariplay’s licenses and certification support. The program has allowed for the development of fantastic and truly localized slot content, bringing a fresh edge to the aggregation offering.
Pariplay has built strong relationships with operators in the North American market, offering them content from its own studio, Wizard Games, as well as exclusive games from its Ignite partners and third-party providers. The company is committed to offering a reliable and timely service to operators, and its strong relationships with major partners ensure that operators can trust Pariplay to provide them with high-quality content.

Licenced and able to operate in five US States, as well as seven Canadian provinces, the North American continent continues to have huge scope for growth, and Pariplay’s excellent aggregation offering puts it well placed to succeed as more and more states open up to iGaming.



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